Just when you thought that farming is a boring occupation, meant only for old, retired men on their pension who cannot afford a coffee at a high end-restaurant, along comes Caleb Karuga to debunk that myth. Careb, the 35-year-old CEO and founder of Wendy Farms, breeds and sells indigenous chicken, rears dairy animals and grows vegetables from his home base in Nairobi, Kenya. 

For Caleb, youth involvement is crucial, and he wants to encourage young people to engage in farming and consider this activity a worthwhile busines venture. For that, he uses video and has come up the hashtag #UkulimaSioUshamba, or ‘Farming is Cool’. He has become a sensation on social media, and his documenting of his everyday activities with his smartphone is helping to encourage hundreds of young people in Kenya to become farmers.  

He joined YALTA’s awareness campaign as a social influencer, to showcase youth-owned agroecological best practices. Through social media, he is inspiring other young people interested in agroecology. Find him on YouTube and on Twitter. 

Find him here: Farmercist 🇺🇸 🇰🇪 (@CalebKaruga) / Twitter

Just when you thought that farming is a boring occupation, meant only for old, retired men on their pension who cannot afford a coffee at a high end-restaurant, along comes Caleb Karuga to debunk that myth. Careb, the 35-year-old CEO and founder of Wendy Farms, breeds and sells indigenous chicken, rears dairy animals and grows vegetables from his home base in Nairobi, Kenya.