Growing an audience: social media & youth in agroecology

Results Overview

In total, the campaign reached over 123,500 people. Now, over 210 youth from 4 countries have their own active social media platform with agroecology-related content. Now, youth like Jannifer MuthikeDominique Xavio Imbabazu, Sarah Onchangu, Kento Ethiopic etc., are able to showcase their agroecology best practices for marketing and knowledge sharing. 



Since 2020, the YALTA social media platforms have been spreading the word about agroecology, and encouraging youth to start agroecological businesses while creating jobs for other youth in the community. Through the collaboration between the YALTA initiative, Makmende communications agency, and influencers and social media ambassadors from Kenya, Ethiopia, Rwanda and Uganda, this campaign has grown to make a bigger impact across Africa and around the world. 

Our use of different social medial platforms allowed us to reach various demographics. We engaged these groups by asking questions, mentioning our active followers in our posts and responding to comments. We also had fun getting to know our followers, and inspired fellows in the agroecology sector to join the campaign along the way. 

The campaign also helped establish a strong bond between the YALTA initiative and social media influencers. Learn more from a good example of Caleb Keruga.

These are only some of the results.

Here we go!

AWARENESS CAMPAIGNS IN THE DIFFERENT COUNTRIES

Comedian Arthur Nkusi talks agriculture with young people in the streets of Kigali. Since Agriculture is the backbone of Rwanda's economy, 'why are the youth not jumping on it?'.

Video: Making Agriculture Sexy Again

Farming is a business and there are many options. Dominique is an earth worm and cricket breeder.

Video: Arthur goes green and visits Dominique

RWANDA

Caleb Karuga visits agripreneurs who farm with agroecological principles. Jannifer produces high protein animal feed that also has antibacterial activity that inhibits diseases.


Video: Caleb Karuga Visits a Black Soldier Fly Farm

Caleb Karuga and Janet Machuka set out to find out more about agroecology. They talk to people on the street and they talk to farmers. Does agriculture pay?  


Video: What is Agroecology?

KENYA

An example comment on Twitter is as follows:

'What is #agroecology? @CalebKaruga you do know how to grab the attention of young farmers, great to see Beverly @olenkere featured & I'm not amused you visited her farm before I did.'





For Twitter, a good example is of two tweets that reached more than 51,000 people in one day! The engagement was also offline as some people came to Caleb’s farm for more information on how Agroecology impacts their lives. 





Kenya was a great success, among young people interested in Agriculture.





Food blogger Rogers Balamaga sets out to find out why a tomato from an agroecology farm is so different. He talks to people on the street as well as experts. He discovers how agroecology contributes to healthy food. 


Video: Which Tomato is Grown on an Agroecology Farm?

UGANDA

The YALTA social media ambassadors participated in the launch of the first local vegetable seeds bank in Ethiopia, to inspire young people to use social media to learn and share information on the benefits of farming with agroecology principles.


Video: YALTA Launches First Local Vegetable Seeds Bank

Do you know where your food comes from? Betelhem talks with people in the streets of Addis Ababa. She visits farms in Holeta and Maganana to talk about shortening the route from farm to plate. 


Video: Fresh Food Close to the City

ETHIOPIA

Growing an audience: social media & youth in agroecology

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Results Overview

Now, over 210 youth from 4 countries have their own active social media platform with agroecology-related content. Now, youth like Jannifer MuthikeDominique Xavio Imbabazu, Sarah Onchangu, Kento Ethiopic etc., are able to showcase their agroecology best practices for marketing and knowledge sharing. 





In total, the campaign reached over 123,500 people:



Since 2020, the YALTA social media platforms have been spreading the word about agroecology, and encouraging youth to start agroecological businesses while creating jobs for other youth in the community. Through the collaboration between the YALTA initiative, Makmende communications agency, and influencers and social media ambassadors from Kenya, Ethiopia, Rwanda and Uganda, this campaign has grown to make a bigger impact across Africa and around the world. 

Our use of different social medial platforms allowed us to reach various demographics. We engaged these groups by asking questions, mentioning our active followers in our posts and responding to comments. We also had fun getting to know our followers, and inspired fellows in the agroecology sector to join the campaign along the way. 

The campaign also helped establish a strong bond between the YALTA initiative and social media influencers. Learn more from a good example of Caleb Keruga.

These are only some of the results. Here we go!

Social media followers:

AWARENESS CAMPAIGNS IN THE DIFFERENT COUNTRIES

RWANDA

Video: Making Agriculture sexy again

Comedian Arthur Nkusi talks agriculture with young people in the streets of Kigali. Since agriculture is the backbone of Rwanda's economy, ‘why are the youth not jumping on it?' 



Video: Arthur goes green and visits Dominique

Farming is a business and there are many options. Dominique is an earth worm and cricket breeder.



Video: What is Agroecology?

Caleb Karuga and Janet Machuka set out to find out more about agroecology. They talk to people on the street and they talk to farmers. Does agriculture pay?  





Video: Caleb Karuga visits a Black Soldier Fly farm

Caleb Karuga visits agripreneurs who farm with agroecological principles. Jannifer produces high protein animal feed that also has antibacterial activity that inhibits diseases.





Kenya was a great success, among young people interested in Agriculture.

For Twitter, a good example is of two tweets that reached more than 51,000 people in one day! The engagement was also offline as some people came to Caleb’s farm for more information on how Agroecology impacts their lives. 





An example comment on Twitter is as follows:

'What is #agroecology? @CalebKaruga you do know how to grab the attention of young farmers, great to see Beverly @olenkere featured & I'm not amused you visited her farm before I did.'





KENYA

Video: Which tomato is grown on an agroecology farm?

Food blogger Rogers Balamaga sets out to find out why a tomato from an agroecology farm is so different. He talks to people on the street as well as experts. He discovers how agroecology contributes to healthy food. 









UGANDA

ETHIOPIA

Video; Fresh food close to the city

Do you know where your food comes from? Betelhem talks with people in the streets of Addis Ababa. She visits farms in Holeta and Maganana to talk about shortening the route from farm to plate. 







Video: YALTA launches first local vegetable seeds bank

The YALTA social media ambassadors participated in the launch of the first local vegetable seeds bank in Ethiopia, to inspire young people to use social media to learn and share information on the benefits of farming with agroecology principles.







Growing an audience: social media & youth in agroecology

Material property, Rectangle, Font
Bird, Gesture

Results Overview

Now, over 210 youth from 4 countries have their own active social media platform with agroecology-related content. Now, youth like Jannifer MuthikeDominique Xavio Imbabazu, Sarah Onchangu, Kento Ethiopic etc., are able to showcase their agroecology best practices for marketing and knowledge sharing. 

Social media followers:





In total, the campaign reached over 123,500 people:



Since 2020, the YALTA social media platforms have been spreading the word about agroecology, and encouraging youth to start agroecological businesses while creating jobs for other youth in the community. Through the collaboration between the YALTA initiative, Makmende communications agency, and influencers and social media ambassadors from Kenya, Ethiopia, Rwanda and Uganda, this campaign has grown to make a bigger impact across Africa and around the world. 

Our use of different social medial platforms allowed us to reach various demographics. We engaged these groups by asking questions, mentioning our active followers in our posts and responding to comments. We also had fun getting to know our followers, and inspired fellows in the agroecology sector to join the campaign along the way. 

The campaign also helped establish a strong bond between the YALTA initiative and social media influencers. Learn more from a good example of Caleb Keruga.

These are only some of the results. Here we go!

AWARENESS CAMPAIGNS IN THE DIFFERENT COUNTRIES

RWANDA

Video: Making Agriculture sexy again

Comedian Arthur Nkusi talks agriculture with young people in the streets of Kigali. Since agriculture is the backbone of Rwanda's economy, ‘why are the youth not jumping on it?' 



Video: Arthur goes green and visits Dominique

Farming is a business and there are many options. Dominique is an earth worm and cricket breeder.



Video: What is Agroecology?

Caleb Karuga and Janet Machuka set out to find out more about agroecology. They talk to people on the street and they talk to farmers. Does agriculture pay?  





Video: Caleb Karuga visits a Black Soldier Fly farm

Caleb Karuga visits agripreneurs who farm with agroecological principles. Jannifer produces high protein animal feed that also has antibacterial activity that inhibits diseases.





Kenya was a great success, among young people interested in Agriculture.

For Twitter, a good example is of two tweets that reached more than 51,000 people in one day! The engagement was also offline as some people came to Caleb’s farm for more information on how Agroecology impacts their lives. 





An example comment on Twitter is as follows:

'What is #agroecology? @CalebKaruga you do know how to grab the attention of young farmers, great to see Beverly @olenkere featured & I'm not amused you visited her farm before I did.'





KENYA

UGANDA

Video: Which tomato is grown on an agroecology farm?

Food blogger Rogers Balamaga sets out to find out why a tomato from an agroecology farm is so different. He talks to people on the street as well as experts. He discovers how agroecology contributes to healthy food. 









ETHIOPIA

Video; Fresh food close to the city

Do you know where your food comes from? Betelhem talks with people in the streets of Addis Ababa. She visits farms in Holeta and Maganana to talk about shortening the route from farm to plate. 







Video: YALTA launches first local vegetable seeds bank

The YALTA social media ambassadors participated in the launch of the first local vegetable seeds bank in Ethiopia, to inspire young people to use social media to learn and share information on the benefits of farming with agroecology principles.