Change starts with awareness. In our social media awareness-raising campaign we worked with local influencers and ambassadors to show youth that there are opportunities in agroecology and that you can build a successful business.Â
Overview:Â Awareness campaigns to engage and promote agroecological businesses among youth
One of the best ways to engage youth is to meet them where they are: Social Media. Our campaigns were tailored to their local contexts, and successful because they were from youth, for youth.
Growing an audience: Key figures and links
How can we use communication to create interaction and get young people closer to their role models? Communication experts Alda Hardanto and Ivan MikulÃc from Makmende Media set up the YALTA social media campaign and share their story.Â
Expert Talk
Meet our youth ambassadors
Meet Caleb and Dunross
Caleb Karuga | Agroecology Influencer
To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. And what better way than through those who have already done it? Meet Caleb Karouga, a video star who shows others that Farming is Cool!
Dunross Kariuki | Beekeeper & YALTA Social Media Ambassador
To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. And what better way than through those who have already done it? Meet Dunros Kariuki, a bee-keeping businessman who is inspiring youth to follow the path of his success.Â
5 LESSONS ABOUT AWARENESS CREATION
Lesson 1 | Show the best of the best
Youth interested in agriculture and business could model their work through best cases and role models. Once they started participating in networks and capacity buidling activities, they became role models in their community.
Lesson 2 | Put communication at the core
Making communication an essential part of the initiative resulted in an inclusive development and dissemination of the awareness campaign.
Lesson 3 | Remember that sharing is caring
The online YALTA community grew and had active participants because young entrepreneurs and local influencers shared their stories and experiences and peers trusted their content.
Lesson 4 | Put theory into practice
Young entrepreneurs that joined YALTA started using social media for marketing purposes after seeing how they could best present their businesses from the videos in the awareness campaign and the social media influencers.
Lesson 5 | Follow up
Research shows that awareness creation activities alone have limited impact. We combined these activities with clear calls to action and follow up coversations for deeper impact.
Change starts with awareness. In our social media awareness-raising campaign we worked with local influencers and ambassadors to show youth that there are opportunities in agroecology and that you can build a successful business.Â
OverviewÂ
Awareness campaigns to engage and promote agroecological businesses among youth
One of the best ways to engage youth is to meet them where they are: Social Media. Our campaigns were tailored to their local contexts, and successful because they were from youth, for youth.
Growing an audience: Key figures and links
How can we use communication to create interaction and get young people closer to their role models? Communication experts Alda Hardanto and Ivan MikulÃc from Makmende Media set up the YALTA social media campaign and share their story.Â
Expert Talk
Meet our youth ambassadors
Meet Caleb and Dunross
Caleb Karuga | Agroecology Influencer
To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. And what better way than through those who have already done it? Meet Caleb Karouga, a video star who shows others that Farming is Cool!
Dunross Kariuki | Beekeeper & YALTA Social Media Ambassador
To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. And what better way than through those who have already done it? Meet Dunros Kariuki, a bee-keeping businessman who is inspiring youth to follow the path of his success.Â
5 LESSONS ABOUT AWARENESS CREATION
Lesson 1 | Show the best of the best
Youth interested in agriculture and business could model their work through best cases and role models. Once they started participating in networks and capacity buidling activities, they became role models in their community.
Lesson 2 | Put communication at the core
Making communication an essential part of the initiative resulted in an inclusive development and dissemination of the awareness campaign.
Lesson 3 | Remember that sharing is caring
The online YALTA community grew and had active participants because young entrepreneurs and local influencers shared their stories and experiences and peers trusted their content.
Lesson 4 | Put theory into practice
Young entrepreneurs that joined YALTA started using social media for marketing purposes after seeing how they could best present their businesses from the videos in the awareness campaign and the social media influencers.
Lesson 5 | Follow up
Research shows that awareness creation activities alone have limited impact. We combined these activities with clear calls to action and follow up coversations for deeper impact.
Change starts with awareness. In our social media awareness-raising campaign we worked with local influencers and ambassadors to show youth that there are opportunities in agroecology and that you can build a successful business.Â
Overview:Â Awareness campaigns to engage and promote agroecological businesses among youth
One of the best ways to engage youth is to meet them where they are: Social Media. Our campaigns were tailored to their local contexts, and successful because they were from youth, for youth.
Growing an audience: Key figures and links
How can we use communication to create interaction and get young people closer to their role models? Communication experts Alda Hardanto and Ivan MikulÃc from Makmende Media set up the YALTA social media campaign and share their story.Â
Expert Talk
Meet our youth ambassadors
Meet Caleb and Dunross
Caleb Karuga | Agroecology Influencer
To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. And what better way than through those who have already done it? Meet Caleb Karouga, a video star who shows others that Farming is Cool!
Dunross Kariuki | Beekeeper & YALTA Social Media Ambassador
To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. And what better way than through those who have already done it? Meet Dunros Kariuki, a bee-keeping businessman who is inspiring youth to follow the path of his success.Â